Analysts are improving their outlook for the company's stock. Morgan Stanley recently reaffirmed its “Overweight” rating with a target price of 315.00 and a P/E ratio of 31.47, indicating that the asset may currently be slightly overvalued. Surveys conducted by leading firms suggest that Apple Inc. could be among the few corporations expected to deliver positive performance this year. According to AlphaWise primary research data, iPhone upgrade intentions among Chinese users increased by 9.0 percentage points year-over-year, reaching the highest level in five years. Revenue from smartphone sales is projected to grow by 3.0% this year, exceeding the market consensus by 6.0%, and by 4.0% in 2027, marking the highest level in two years.
The company’s first-quarter financial report will be released on April 30. Revenue is expected to decline from 143.8 billion dollars to 108.9 billion dollars compared to 95.36 billion dollars a year earlier, while earnings per share (EPS) may fall from 2.84 dollars to 1.95 dollars versus 1.65 dollars previously. The date for the next dividend payment has not yet been announced. The last payout took place in February at 0.26 dollars per share, corresponding to a yield of around 0.37%, below the sector average of 0.53%.
Support and resistance levels
On the daily chart, the instrument is trading slightly below the support line of an ascending channel with dynamic boundaries at 300.00–260.00.
Technical indicators strengthen the sell signal. The EMA range of the Alligator indicator continues expanding downward, while the AO histogram forms declining bars in the negative zone.
Resistance levels: 258.00, 276.00.
Support levels: 243.00, 225.00.
Trading scenarios and Apple outlook
Short positions may be opened after a decline and consolidation below 243.00 with a target at 225.00 and stop-loss at 250.00. Implementation period: 7 days or more.
Long positions may be opened after growth and consolidation above 258.00 with a target at 276.00. Stop-loss — 250.00.
Scenario
| Timeframe | Weekly |
| Recommendation | SELL STOP |
| Entry Point | 242.95 |
| Take Profit | 225.00 |
| Stop Loss | 250.00 |
| Key Levels | 225.00, 243.00, 258.00, 276.00 |
Alternative scenario
| Recommendation | BUY STOP |
| Entry Point | 258.05 |
| Take Profit | 276.00 |
| Stop Loss | 250.00 |
| Key Levels | 225.00, 243.00, 258.00, 276.00 |
