For Q2, revenue climbed from $8.76 billion to $9.50 billion, beating last year’s $9.1 billion. Earnings per share improved to $0.50, up from $0.34 the previous quarter but still below the $0.93 per share from the prior year. Despite a mixed financial picture, Guggenheim Partners reiterated its "Neutral" rating on Starbucks, while lifting its price target from $79.00 to $90.00, reflecting cautious optimism.
Support and Resistance Levels
On the daily chart, SBUX remains in a downward trend, trading just above support along the channel’s lower boundary between $100.00 and $86.00.
- Resistance: $92.60, $98.10
- Support: $85.40, $76.00
Technical indicators hold a bearish bias: the EMA range on the Alligator indicator remains narrow, while the AO histogram continues to generate corrective bars in the sell zone.
Trading Scenarios
- Short setup: Sell stop orders may be considered on a break below $85.40, targeting $76.00. Recommended stop-loss: $90.00. Holding period: 7+ days.
- Long setup: Buy stop orders may be initiated on a move above $92.60, targeting $98.10. Recommended stop-loss: $89.00.

Key Levels for This Week
- $76.00
- $85.40
- $92.60
- $98.10