Bitcoin is undergoing a paradigm shift, driven by surging institutional inflows and the advent of U.S. spot Bitcoin ETFs. According to Jordi Visser, President and CIO at 22V Research, this current Bitcoin cycle fundamentally differs from previous ones. In a recent CNBC interview, Visser emphasized that institutional capital is now the key market driver, while the retail segment has yet to fully participate.

“This time is different,” Visser noted, highlighting that U.S. Bitcoin ETFs have unlocked access for Wall Street and asset managers, creating an environment where traditional market cycles may not apply. According to Visser, the influx of capital into corporate treasuries—particularly from public companies like Strategy (formerly MicroStrategy)—is setting a new precedent in the digital asset space.

From Strategy to Spot: Navigating Risk in Crypto

For investors with a high risk appetite, Visser recommends looking at “crypto treasuries” such as Strategy, which has amassed over 600,000 BTC. “If you want more risk, buy the treasury companies. But for Bitcoin exposure, I’d stick with MicroStrategy,” he said, referencing the firm’s outsized position and leverage to the Bitcoin price.

Despite acknowledging the speculative edge of corporate treasuries, Visser contends that Bitcoin itself is evolving into a mainstream, low-beta macro asset. “I view Bitcoin as the S&P 500 of the future,” he asserted. “It sits outside the disruptive forces of artificial intelligence and will continue to strengthen its role as a store of value.”

2025 Price Forecast: $200,000+ Within Reach

Visser doubled down on his bold forecast for Bitcoin in 2025: “I’ve said it before—Bitcoin will climb above $200,000 this year.” He argues that with institutional demand ramping up and retail yet to return in force, the upward momentum for BTC remains intact.

As traditional finance continues to integrate Bitcoin via ETFs and treasury strategies, Visser expects the market’s risk profile to become increasingly similar to large-cap equity indices, positioning Bitcoin as a foundational asset for portfolios seeking both growth and diversification.