Discussions reportedly intensified following the advancement of the GENIUS Act in the U.S. Senate on June 11, 2025. The proposed legislation aims to establish a regulatory framework for stablecoins, providing the legal clarity required for large-scale corporate issuers. The outcome of the GENIUS Act is viewed as a pivotal factor in the timing and structure of any future stablecoin launches by these major firms.
For Amazon, insiders indicate the company is considering launching a proprietary digital token to be used as a payment instrument across its vast e-commerce ecosystem. Walmart, meanwhile, is reportedly lobbying for GENIUS Act amendments designed to increase competition in the credit card sector and further lower payment costs for retailers.
In parallel, other large enterprises—including leading airlines—are evaluating both proprietary and existing stablecoin models to enhance transactional efficiency and offer new customer experiences. However, the ultimate decision for most players is expected to hinge on the final regulatory provisions of the GENIUS Act and its implementation timeline.
This trend extends beyond U.S. borders: earlier reports from Bloomberg revealed that Ant Group—an Alibaba subsidiary—is preparing stablecoin license applications in Hong Kong and Singapore, signaling global momentum for corporate-backed digital assets.