Adobe News

Adobe powers the global creative and digital-experience stack—from Creative Cloud (Photoshop, Illustrator, Premiere Pro, Lightroom, After Effects, Acrobat) to Firefly generative AI that speeds image, video, and design workflows—while Experience Cloud ties analytics, CDP, marketing automation, and personalization together for brands, linking content creation to measurable growth; track product updates, AI features, pricing and ARR trends, and competitive pressure from new design tools as Adobe expands its subscription model and AI-native capabilities across web and mobile.