New Record, New Position in Global Asset Rankings

Bitcoin’s push to $123,218 earlier in the week catapulted its market capitalization past $2.4 trillion — enough to overtake Alphabet (Google) and silver, closing the gap with Amazon. By the end of the week, BTC was holding firm near $118,850, with total crypto market cap exceeding $2.36 trillion. In the global asset leaderboard, Bitcoin now sits in sixth place, behind only gold, Apple, Microsoft, and Saudi Aramco.

Bitcoin posts new all-time highBitcoin posts new all-time high

US Crypto Reform: Regulatory Clarity Arrives

The investment landscape for BTC has fundamentally shifted following approval of three game-changing crypto bills in the US House of Representatives:

  • GENIUS (Guidance and Establishing Innovation for US Stablecoins) mandates 100% USD or liquid asset reserves for stablecoin issuers and introduces mandatory independent audits for large operators.
  • CLARITY (Digital Asset Market Clarity) establishes clear frameworks for crypto companies, mandates risk disclosures, and enforces strict segregation of client and corporate funds, giving regulatory teeth to both the SEC and CFTC.
  • Anti-CBDC prevents the issuance or government control of a US central bank digital currency, removing the threat of state overreach in personal financial flows.

Once signed into law, these bills will give the US an unprecedented, transparent regulatory environment for digital assets, encouraging participation from both retail and institutional investors.

In parallel, reports from the Financial Times suggest a new executive order will soon allow Bitcoin, other cryptocurrencies, gold, and private debt to be integrated into 401(k) retirement accounts. This would mark a historic diversification of US retirement portfolios, potentially unlocking a massive new source of demand for BTC from pension funds.

Institutional and Corporate Capital: The Engine of the Current Cycle

Spot Bitcoin ETFs continue to absorb record-breaking inflows: according to SoSoValue, net inflows reached $2.02 billion last week — the sixth consecutive week of strong institutional demand. These funds are forced to accumulate BTC on the open market, underpinning prices and dampening volatility.

Meanwhile, a new layer of demand has emerged from corporate treasuries. K33 Research reports that 64 new companies added BTC to their balance sheets in H1 2025, acquiring a combined 244,991 BTC. Notable new holders include Softbank, Cantor Fitzgerald, Bitfinex (XXI), Trump Media & Technology Group Corp. (DJT), and Trump’s growing media empire.

BTC/USDT consolidates above $118K after ATHBTC/USDT consolidates above $118K after ATH

Weekly Bitcoin Forecast: Consolidation or the Next Breakout?

After the new record, a healthy correction sent BTC briefly to $115,736, before recovering to the $118,000–$119,000 range by Friday. The next key resistance for bulls is securing a daily close above $120,000. Should this level hold, the market could quickly retest the ATH and target $125,000–$130,000 in the coming sessions.

Technically, the RSI stands at 69, highlighting overbought conditions (it peaked at 75 on Monday, prompting a cooling off). Sustaining the bull trend will require RSI to resume upward movement. The MACD continues to show a robust bullish cross since late June, though a shrinking green histogram hints at growing indecision. Traders should exercise caution: prolonged overbought signals often precede sharp pullbacks.

On a downside scenario, support sits at Tuesday’s low ($115,736), with deeper retracements potentially targeting $112,000–$110,000, a zone of strong historical demand and the 50-day moving average.

Drivers Shaping the Next Bitcoin Move

  • Institutional Capital: ETFs remain the primary buyers, providing a powerful tailwind for BTC price action.
  • Regulatory Clarity: New US laws could ignite further mainstream adoption, driving crypto into the banking and retirement system mainstream.
  • Corporate Treasuries: More companies are parking reserves in BTC, using it as a long-term hedge against inflation and geopolitical shocks.
  • Technical Factors: A daily close above $120K and a swift retest of the ATH could trigger the next breakout; meanwhile, corrections offer renewed entry points for bulls.

In the near term, BTC may consolidate, but long-term indicators increasingly point to a potential migration into a new, higher price regime.

BTC closes in on Amazon in global assets rankingBTC closes in on Amazon in global assets ranking