The company disappointed investors after releasing a rather weak report for the fourth quarter of 2025, which showed a decline in earnings per share (EPS) to $1.30, below the forecast of $1.32, while revenue came in at $5.08 billion, slightly above expectations of $5.02 billion. The report highlighted several negative factors limiting growth: core cigarette shipment volumes fell by 7.0% quarter-on-quarter, compared with an industry average decline of 6.5%. However, leading analysts believe this metric should not be overstated, as the White House is actively cracking down on illegal e-cigarette distribution, which supports the traditional tobacco segment. Management expects share performance to improve from 2.5% to 5.5% by the second half of the year. Against this backdrop, analysts at Stifel Financial Corp. maintained a “Buy” rating on the stock with a target price of $72.00 per share, $5.00 above the current level.
The board of directors has not yet approved a new dividend date or amount for the reporting year. The dividend was due to be indexed in the penultimate quarter and is expected to total $1.06 per share, equivalent to a quarterly yield of 7.19%, significantly above the industry average of 3.83%.
Support and Resistance Levels
On the daily chart, the instrument is declining within a local corrective trend, remaining above the resistance line of a descending channel with boundaries at 65.00–53.00.
Technical indicators maintain a buy signal: the EMA range of the Alligator oscillator remains wide, while the AO histogram is forming corrective bars in positive territory.
Resistance levels: 70.00, 76.00.
Support levels: 64.00, 57.00.

Trading Scenarios and Altria Group Price Forecast
Long positions can be opened after price rises and consolidates above 70.00, with a target at 76.00 and a stop-loss at 67.00. Time horizon: 7 days or more.
Short positions can be opened after price falls and consolidates below 64.00, with a target at 57.00 and a stop-loss at 67.00.
Scenario
| Timeframe | Weekly |
| Recommendation | BUY STOP |
| Entry Point | 70.05 |
| Take Profit | 76.00 |
| Stop Loss | 67.00 |
| Key Levels | 57.00, 64.00, 70.00, 76.00 |
Alternative Scenario
| Recommendation | SELL STOP |
| Entry Point | 63.95 |
| Take Profit | 57.00 |
| Stop Loss | 67.00 |
| Key Levels | 57.00, 64.00, 70.00, 76.00 |