What sets this raise apart is the method. Rather than traditional rounds, Blockchain Group is turning to an ATM (at-the-market) equity offering, a tool more common among U.S.-listed tech firms than European crypto players. In essence, the company will sell shares in small daily tranches, each capped at 21% of its average trading volume. The pricing formula? Whichever is higher: yesterday’s closing price or today’s volume-weighted average.

It’s a deliberate strategy. By spreading sales over time, Blockchain Group avoids sudden market impacts and gives institutional buyers a smoother entry. “They’re playing a long game here,” noted one European crypto fund manager. “This isn’t a pump. It’s positioning.”

The strategy isn’t theoretical. On June 3, 2025, the firm made headlines by scooping up $68M worth of BTC in a single move—pushing its total to 1,471 coins. All this is unfolding while Bitcoin’s price remains rangebound, suggesting Blockchain Group sees value in current levels and is building a position quietly but persistently.

And it’s not alone. MicroStrategy just raised the stakes in the U.S., announcing a jaw-dropping $980M raise—quadrupling its previous target. In Asia, Metaplanet is going even bigger, eyeing a $5.4B Bitcoin allocation under its so-called "210 Million Plan." The narrative is clear: institutions are no longer dipping toes—they're diving in.

Interestingly, Blockchain Group’s announcement comes amid a lull in Bitcoin’s on-chain activity. Data suggests transaction volume is at a 19-month low. But to firms like Blockchain Group, that’s not a red flag—it’s a green light. Quiet markets offer less competition and more room to build quietly.