Management continues searching for a buyer for its stake in the China business, though details remain undisclosed. Potential suitors include Carlyle Group Inc., EQT Corp., HongShan Capital Group, and Boyu Capital. In total, the company approached ten organizations for valuation. The stake is preliminarily valued at $5.0 billion, with Starbucks retaining a controlling interest. The decision to sell follows intensifying competition, which has cut its Chinese market share from 34% in 2019 to 14% in 2024.
The Q3 earnings report is expected to show revenue of $9.42 billion, compared with $9.50 billion in the prior quarter and $9.07 billion a year earlier. Earnings per share (EPS) are projected at $0.584, compared with $0.500 and $0.800 in the respective prior periods.
Support and Resistance Levels
On the daily chart, the stock is trending lower in a correction phase, trading well below the support line of the dynamic channel with boundaries at 107.00–90.00.
Technical indicators remain bearish: the EMA range on the Alligator indicator stays narrow, while the AO histogram forms corrective bars in negative territory.
Resistance levels: 87.70, 95.30.
Support levels: 81.80, 74.20.
Trading Scenarios and Forecast for Starbucks Shares
Short positions may be opened after a decline and consolidation below 81.80, targeting 74.20. Stop-loss — 84.00. Timeframe: 7 days or more.
Long positions may be considered after a rise and consolidation above 87.70, targeting 95.30. Stop-loss — 85.00.
Scenario
| Timeframe | Weekly |
| Recommendation | SELL STOP |
| Entry Point | 81.75 |
| Take Profit | 74.20 |
| Stop Loss | 84.00 |
| Key Levels | 74.20, 81.80, 87.70, 95.30 |
Alternative Scenario
| Recommendation | BUY STOP |
| Entry Point | 87.75 |
| Take Profit | 95.30 |
| Stop Loss | 85.00 |
| Key Levels | 74.20, 81.80, 87.70, 95.30 |